2014年11月2日星期日
2014年10月30日星期四
Nike founding the female market
With the campaign intensified wave of fashion, the world's leading sports brand Nike has refused to yield to the effort to participate in this battle, officially announced the main female consumer policy should continue to strive for the next two years from 50 sales 100 million to 7 billion US dollars increase.
Trevor Edwards Nike brand president, said in an interview, powerful advertising will no longer be able to impress tech-savvy consumers, is located in Beaverton, Oregon, Nike's headquarters will continue to focus on real-life tie-ins, and a fitness conscious efforts women resonate.
In order to encourage the promotion of training at all times the image, Nike to create a workout routine application. Launched in 2011 Nike Training Club (Nike Training Club), which is a workout designed specifically for Ms. applications, covering 17 languages and 100 kinds of training for different target, and now has 800,000 monthly training and 200,000 scheme in operation. In addition, the company's 2 million training program in the world has been completed. Edwards pointed out that through its own stores and retail partners, 25,000 slot Nike Women's Marathon series on sale sold out within one hour.
Another social network, Nike has 65 Miss Wan Ge fans, they are closely watching every day Nike's latest news, nearly 180,000 people have downloaded the Nike Women's Training application. Edwards pointed out that those sorts of connections to help promote the growth of women's category, while Nike's goal over the next two years, the business grew sales lady to $ 7 billion. He described this growth as "the biggest sports and lifestyle of today's business around the world."
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Trevor Edwards Nike brand president, said in an interview, powerful advertising will no longer be able to impress tech-savvy consumers, is located in Beaverton, Oregon, Nike's headquarters will continue to focus on real-life tie-ins, and a fitness conscious efforts women resonate.
In order to encourage the promotion of training at all times the image, Nike to create a workout routine application. Launched in 2011 Nike Training Club (Nike Training Club), which is a workout designed specifically for Ms. applications, covering 17 languages and 100 kinds of training for different target, and now has 800,000 monthly training and 200,000 scheme in operation. In addition, the company's 2 million training program in the world has been completed. Edwards pointed out that through its own stores and retail partners, 25,000 slot Nike Women's Marathon series on sale sold out within one hour.
Another social network, Nike has 65 Miss Wan Ge fans, they are closely watching every day Nike's latest news, nearly 180,000 people have downloaded the Nike Women's Training application. Edwards pointed out that those sorts of connections to help promote the growth of women's category, while Nike's goal over the next two years, the business grew sales lady to $ 7 billion. He described this growth as "the biggest sports and lifestyle of today's business around the world."
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